Sunday, September 21, 2008
Adsense is considered as one of the most powerful tool in a website publisher’s arsenal. It enables a person to monetize their sites easily. If used properly, it can generate a very large and healthy income for them. However if you are not using them rightly and just maximizing the income you squeeze from it, you are actually leaving a lot of money on the table.
Something all people hate doing. How you can start earning money with Adsense can be done easily and quickly. You will be amazed at the results you will be getting in such a short period of time. Start by writing some quality content articles which are also keyword incorporated. There are a lot of people given the gift of being good with words. Writing comes easy for them. Why not make it work in such a way that you will be earning some extra cash in the process.
There are actually three steps to put into mind before you begin writing your ads and having an effective Adsense.
Keyword search. Find some popular subjects, keywords or phrase. Select the ones which you think has more people clicking through. This is actually a keyword selector and suggestion tool that some sites are offering to those who are just their Adsense business.
Writing articles. Start writing original content with keywords from the topics that you have achieved in your search. Take note that search engines are taking pride in the quality of their articles and what you will be writing should keep up with their demands.
Quality content site. Build a quality content site incorporated with Adsense ads that is targeting the subject and keywords of your articles and websites. This is where all that you’ve done initially will go to and this is also where they will prove their worth to you.
The proper positioning of your ads should be done with care. Try to position your ads where surfers are most likely to click on them. According to research, the one place that surfers look first when they visit a certain site is the top left. The reason behind this is not known. Maybe it is because some of the most useful search engine results are at the top of all other rankings. So visitors tend to look in that same place when browsing through other sites.
Some of those who are just starting at this business may think they are doing pretty well already and thinking that their clickthrough rates and CPM figures are quite healthy. However, there are more techniques and styles to generate more clicks to double your earnings. By knowing these techniques and working them to your advantage, you will realize that you will be getting three times more than other people who have been previously doing what they are doing.
Finally, Adsense has some excellent tracking statistics that allows webmasters and publishers to track their results across a number of site on a site by site, page by page, or any other basis you wanted. You should be aware oft his capability and make the most of it because it is one powerful tool that will help you find out which ads are performing best. This way, you can fine tune your Adsense ads and focus more on the ones being visited the most rather than those who are being ignored.
Another thing you should know. Banners and skyscrapers are dead. Ask the experts. So better forget about banners and skyscrapers. Surfers universally ignore these kinds of ad formats. The reason behind this is that they are recognized as an advert and advert are rarely of any interest that’s why people ignore them.
To really start making money with Adsense, you should have a definite focus on what you wanted to achieve and how you will go about achieving them. As with any other kind of business ventures, time is needed coupled with patience.
Do not just ignore your site and your Adsense once you have finished accomplishing them. Spare some time, even an hour, making adjustments to the Adsense ads on your sites to quickly trigger your Adsense income.
Give it a try and you would not regret having gotten into Adsense in the first place.
John Ugoshowa.
You are welcome to use this article on your website or in your ezines as long as you have a link back to http://www.quickregister.net/partners .
For more information on Google Adsense see the Internet section of Quickregister.net Free Search Engine Submission Service at: http://www.quickregister.net/partners/
5 reasons most Adsense sites wont make money
With the huge success Google’s Adsense has been reaping, there are now only a handful of sites you’ll see that doesn’t feature Adsense on their sites. Everyone is hoping that they could make huge earnings from this pay-per-click affiliate program scheme Google has launched.
While there are many success stories (they are true) of sites that have generated good income from Adsense, there are still some sites that couldn’t grasp the real way of making an earning from Adsense.
This is because many people have failed to generate the needed factors to create a successful site that compliments the features Adsense provides. Many webmasters just put up or create mediocre sites and place Adsense on their site and just sits back and waits for the cash to roll in.
If that is the mentality of a site owner, then he won't earn from Adsense. Remember, a mediocre site will also get mediocre earnings.
To finally realize the Adsense dream, a webmaster must produce a site that has the factors and characteristics needed to generate the traffic and clicks it needs to be profitable.
There are many things a webmaster needs to do to achieve this and be one of the millions of sites who have successfully done so. But there are so much more things a site owner has failed to do to make their site more Adsense friendly.Here are five reasons why many Adsense sites don’t make money.
1) There are no good keywords on the site.Many sites have failed to do the very essence of search engine optimization, Good Keywords. The internet has many websites competing for the attention of the “netizens” and many sites contain the same or almost the same subjects, topics or niches. To date, Google is searching at over three billion sites; good keywords can get you a good lead above all the other sites.It is essential that you research well on finding the good keywords your site can use to generate the traffic and get a high ranking on the search engines results. If many internet users are directed to your site, you get a huge opportunity to get great traffic. With traffic comes the profit.In making money you must spend some. Invest in a good program that searches good and proper keywords for your site. These keywords that people are looking for changes and varies, a good keyword searcher is an investment that just keeps on giving.
2) The site doesn’t provide a good niche.To get the attention of the people, you must provide a site that can perk up the interest of the people. Adsense works well if you maintain a good number of traffic, you have to keep the people’s interest on your site and have a group of people to keep coming back to your site and have them recommend it.You must also find a niche wherein these groups of people are interested in. Find the right niche and you’ll find the right group of people that are willing to spend some money.
3) The site owner doesn’t maintain or update their site.You can only maintain the interest of a person for a short period of time. Many websites have failed to keep up the traffic they generate for their failure to keep their site updated. Immerse yourself in your niche and try to find out what’s new and what’s hot.You have to serve something new to the people or if not, try to keep abreast with the developments of your niche or maybe add some sub-niches on your site that still pertains to your niche to get new traffic and keep the attention of your clients in your site.
4) Some website owners don’t provide the full attention to their Adsense sites.Many people just see their sites as a way to earn some extra money. You have to treat Adsense sites as a full size business to make it big. With the heavy competition you have, a good webmaster should treat their site as if it is their main source of income but still maintain a good schedule of their time.
5) Many webmasters have failed to devout time and research to their Adsense site.Many elements are needed to build a successful Adsense site. Good keywords and the right niches can roll in the dough, but this takes time and effort. It is imperative to devout a certain amount of time in looking for ways to develop your Adsense site.The internet is abound of sites that could help your own site. A little time, money and hard work can spell the huge difference between a successful Adsense site and a mediocre one.Kevin Anderson www.onlinegoldfinder.com
While there are many success stories (they are true) of sites that have generated good income from Adsense, there are still some sites that couldn’t grasp the real way of making an earning from Adsense.
This is because many people have failed to generate the needed factors to create a successful site that compliments the features Adsense provides. Many webmasters just put up or create mediocre sites and place Adsense on their site and just sits back and waits for the cash to roll in.
If that is the mentality of a site owner, then he won't earn from Adsense. Remember, a mediocre site will also get mediocre earnings.
To finally realize the Adsense dream, a webmaster must produce a site that has the factors and characteristics needed to generate the traffic and clicks it needs to be profitable.
There are many things a webmaster needs to do to achieve this and be one of the millions of sites who have successfully done so. But there are so much more things a site owner has failed to do to make their site more Adsense friendly.Here are five reasons why many Adsense sites don’t make money.
1) There are no good keywords on the site.Many sites have failed to do the very essence of search engine optimization, Good Keywords. The internet has many websites competing for the attention of the “netizens” and many sites contain the same or almost the same subjects, topics or niches. To date, Google is searching at over three billion sites; good keywords can get you a good lead above all the other sites.It is essential that you research well on finding the good keywords your site can use to generate the traffic and get a high ranking on the search engines results. If many internet users are directed to your site, you get a huge opportunity to get great traffic. With traffic comes the profit.In making money you must spend some. Invest in a good program that searches good and proper keywords for your site. These keywords that people are looking for changes and varies, a good keyword searcher is an investment that just keeps on giving.
2) The site doesn’t provide a good niche.To get the attention of the people, you must provide a site that can perk up the interest of the people. Adsense works well if you maintain a good number of traffic, you have to keep the people’s interest on your site and have a group of people to keep coming back to your site and have them recommend it.You must also find a niche wherein these groups of people are interested in. Find the right niche and you’ll find the right group of people that are willing to spend some money.
3) The site owner doesn’t maintain or update their site.You can only maintain the interest of a person for a short period of time. Many websites have failed to keep up the traffic they generate for their failure to keep their site updated. Immerse yourself in your niche and try to find out what’s new and what’s hot.You have to serve something new to the people or if not, try to keep abreast with the developments of your niche or maybe add some sub-niches on your site that still pertains to your niche to get new traffic and keep the attention of your clients in your site.
4) Some website owners don’t provide the full attention to their Adsense sites.Many people just see their sites as a way to earn some extra money. You have to treat Adsense sites as a full size business to make it big. With the heavy competition you have, a good webmaster should treat their site as if it is their main source of income but still maintain a good schedule of their time.
5) Many webmasters have failed to devout time and research to their Adsense site.Many elements are needed to build a successful Adsense site. Good keywords and the right niches can roll in the dough, but this takes time and effort. It is imperative to devout a certain amount of time in looking for ways to develop your Adsense site.The internet is abound of sites that could help your own site. A little time, money and hard work can spell the huge difference between a successful Adsense site and a mediocre one.Kevin Anderson www.onlinegoldfinder.com
Labels: earning, google adsense, key words, money, optimization, traffic
Common mistakes done by Adsense publishers
Google Adsense program is a popular web advertising program which provides a good income source for many websites. There are well defined terms of service to strictly adhere to when participating in the program.
On my visit through sites and forums, I daily notice several instances of misuse of Adsense ads. So here a few helpful Google Adsense tips, probably many you already know, and few you might gain by knowing now. These adsense faq are all picked from the Program Policies, Terms and Conditions and FAQ itself and presented in a simplified manner.
1. Never click your own adsense ads or get them clicked for whatever reason. You know this one very well. This is a surefire way to close you Adsense account. Never tell your office associates or friends to click on them. Keep a check if your family or children are busy increasing your income by clicking your ads and indirectly trying to stop your income. Dont even think of offering incentives for clicks, using automated clicking tools, or other deceptive software. Adsense is very smart to detect fraudulent clicks. Check the ads which appear on your pages by the Google Preview tool if required.
2. Never change the Adsense code. There are enough means of adsense optimization & customizations available to change the colour, background or border to suit your needs. Do whatever you want to do outside the code, never fiddle within the ad or the search code. They know it when you do. The search code has more limitations to colour and placement, but you should adhere to the rules. The code may stop working and violates the TOS.
3. Do not place more than 3 ad unit and 1 ad links or 2 adsense search boxes on any web page. Anyway, ads will not appear in those units even if you place more ad units. But this is the limit they set, so it is better to stick to it.
4. Do not run competitive contextual text ad or search services on the same site which offer Google Adsense competition in their field. Never try to create link structures resembling the adsense ads. Never use other competitive search tools on the same pages which have Adsense powered Google search. They do allow affiliate or limited-text links.
5. Do not disclose confidential information about your account like the CTR, CPM and income derived via individual ad units or any other confidential information they may reveal to you. However, you may reveal the total money you make as per recent updates to the TOS.
6. Label headings as “sponsored links” or “advertisements” only. Other labels are not allowed. I have seen many sites label ads with other titles. Dont make your site a target in a few seconds gaze.
7. Never launch a New Page for clicked ads by default. Adsense ads should open on the same page. You may be using a base target tag to open all links in a new window or frame by default. Correct it now as they do not want new pages opening from clicked ads.
8. One Account suffices for Multiple websites. You do not need to create 5 accounts for 5 different websites. One account will do. If you live in the fear that if one account is closed down for violation of TOS, believe me they will close all accounts when they find out. You can keep track of clicks by using channels with real time statistics. They will automatically detect the new site and display relevant ads.
9. Place ads only on Content Pages. Advertisers pay only for content based ads. Content drives relevant ads. Although you might manage some clicks from error, login, registration, “thank you” or welcome pages, parking pages or pop ups, it will get you out of the program.
10. Do not mask ad elements. Alteration of colours and border is a facility to blend or contrast ads as per your site requirements. I have seen many sites where the url part is of the same colour as the background. While blending the ad with your site is a good idea, hiding relevant components of the ads is not allowed. Also do not block the visibility of ads by overlapping images, pop ups, tables etc.
11. Do not send your ads by email. Html formatted emails look good and allow placement of these javascript ads. But it is not allowed as per TOS. You do not want impressions registering on their logs from any email even once. They are watching!
12. Keep track of your content. So Adsense is not allowed on several non content pages. But it is also not allowed on several content pages too. Do not add it on web pages with MP3, Video, News Groups, and Image Results. Also exclude any pornographic, hate-related, violent, or illegal content.
13. Do not alter the results after ad clicks or searches - Ensure you are not in any way altering the site which the user reaches to after clicking the ads. Do not frame, minimize, remove, redirect or otherwise inhibit the full and complete display of any Advertiser Page or Search Results Page after the user clicks on any Ad or Search results.
14. Avoid excessive advertising and keyword stuffing - Although the definition of ‘excessive’ is a gray area and is subject to discretion, yet Google adsense with correct placement, focused content and high traffic will get you much more income than other programs, so excessive advertising is not required. Keyword stuffing does target better focused ads, but overdoing it is not required.
15. Ensure you Language is Supported - Adsense supports “Chinese (simplified), Japanese, Danish, Korean, Dutch, Norwegian, English, Polish, Finnish, Portuguese, French, Russian, German, Spanish, Hungarian, Swedish, Italian and Turkish”. In addition, AdSense for search is available in Czech, Slovak, and Traditional Chinese. If your web pages language is not supported, do not use the code on such pages.
16. Only single referral button per product per page - With the launch of the google adsense referral program, you are allowed to put only one referral button for adsense referral, adwords referral, and Firefox with google toolbar referral
17. Do not specify Google ads as your alternate ads. - Several services like Chitika eminimalls allow you to place alternate urls, when a targeted paying ad cannot be displayed. This involved creating an simple html page and putting the ad to be displayed instead. Even Adsense allows an alternate url feature instead of displaying public service ads. But never use Adsense ads as alternate urls.18. Do not confuse with adjacent images - It was a common policy to increase CTR by placing same number of images as the number of text ads, which falsely gave the impression that the text ads represented an explanation to these images. Inserting a small space or a line between the images and ads is not allowed. Make sure that the ads and images are not arranged in a way that could easily mislead or confuse your visitors. More.Whenever in doubt, it is better to ask for adsense help from the learned staff of Google Adsense. They are very helpful!quickonlinetips.com
On my visit through sites and forums, I daily notice several instances of misuse of Adsense ads. So here a few helpful Google Adsense tips, probably many you already know, and few you might gain by knowing now. These adsense faq are all picked from the Program Policies, Terms and Conditions and FAQ itself and presented in a simplified manner.
1. Never click your own adsense ads or get them clicked for whatever reason. You know this one very well. This is a surefire way to close you Adsense account. Never tell your office associates or friends to click on them. Keep a check if your family or children are busy increasing your income by clicking your ads and indirectly trying to stop your income. Dont even think of offering incentives for clicks, using automated clicking tools, or other deceptive software. Adsense is very smart to detect fraudulent clicks. Check the ads which appear on your pages by the Google Preview tool if required.
2. Never change the Adsense code. There are enough means of adsense optimization & customizations available to change the colour, background or border to suit your needs. Do whatever you want to do outside the code, never fiddle within the ad or the search code. They know it when you do. The search code has more limitations to colour and placement, but you should adhere to the rules. The code may stop working and violates the TOS.
3. Do not place more than 3 ad unit and 1 ad links or 2 adsense search boxes on any web page. Anyway, ads will not appear in those units even if you place more ad units. But this is the limit they set, so it is better to stick to it.
4. Do not run competitive contextual text ad or search services on the same site which offer Google Adsense competition in their field. Never try to create link structures resembling the adsense ads. Never use other competitive search tools on the same pages which have Adsense powered Google search. They do allow affiliate or limited-text links.
5. Do not disclose confidential information about your account like the CTR, CPM and income derived via individual ad units or any other confidential information they may reveal to you. However, you may reveal the total money you make as per recent updates to the TOS.
6. Label headings as “sponsored links” or “advertisements” only. Other labels are not allowed. I have seen many sites label ads with other titles. Dont make your site a target in a few seconds gaze.
7. Never launch a New Page for clicked ads by default. Adsense ads should open on the same page. You may be using a base target tag to open all links in a new window or frame by default. Correct it now as they do not want new pages opening from clicked ads.
8. One Account suffices for Multiple websites. You do not need to create 5 accounts for 5 different websites. One account will do. If you live in the fear that if one account is closed down for violation of TOS, believe me they will close all accounts when they find out. You can keep track of clicks by using channels with real time statistics. They will automatically detect the new site and display relevant ads.
9. Place ads only on Content Pages. Advertisers pay only for content based ads. Content drives relevant ads. Although you might manage some clicks from error, login, registration, “thank you” or welcome pages, parking pages or pop ups, it will get you out of the program.
10. Do not mask ad elements. Alteration of colours and border is a facility to blend or contrast ads as per your site requirements. I have seen many sites where the url part is of the same colour as the background. While blending the ad with your site is a good idea, hiding relevant components of the ads is not allowed. Also do not block the visibility of ads by overlapping images, pop ups, tables etc.
11. Do not send your ads by email. Html formatted emails look good and allow placement of these javascript ads. But it is not allowed as per TOS. You do not want impressions registering on their logs from any email even once. They are watching!
12. Keep track of your content. So Adsense is not allowed on several non content pages. But it is also not allowed on several content pages too. Do not add it on web pages with MP3, Video, News Groups, and Image Results. Also exclude any pornographic, hate-related, violent, or illegal content.
13. Do not alter the results after ad clicks or searches - Ensure you are not in any way altering the site which the user reaches to after clicking the ads. Do not frame, minimize, remove, redirect or otherwise inhibit the full and complete display of any Advertiser Page or Search Results Page after the user clicks on any Ad or Search results.
14. Avoid excessive advertising and keyword stuffing - Although the definition of ‘excessive’ is a gray area and is subject to discretion, yet Google adsense with correct placement, focused content and high traffic will get you much more income than other programs, so excessive advertising is not required. Keyword stuffing does target better focused ads, but overdoing it is not required.
15. Ensure you Language is Supported - Adsense supports “Chinese (simplified), Japanese, Danish, Korean, Dutch, Norwegian, English, Polish, Finnish, Portuguese, French, Russian, German, Spanish, Hungarian, Swedish, Italian and Turkish”. In addition, AdSense for search is available in Czech, Slovak, and Traditional Chinese. If your web pages language is not supported, do not use the code on such pages.
16. Only single referral button per product per page - With the launch of the google adsense referral program, you are allowed to put only one referral button for adsense referral, adwords referral, and Firefox with google toolbar referral
17. Do not specify Google ads as your alternate ads. - Several services like Chitika eminimalls allow you to place alternate urls, when a targeted paying ad cannot be displayed. This involved creating an simple html page and putting the ad to be displayed instead. Even Adsense allows an alternate url feature instead of displaying public service ads. But never use Adsense ads as alternate urls.18. Do not confuse with adjacent images - It was a common policy to increase CTR by placing same number of images as the number of text ads, which falsely gave the impression that the text ads represented an explanation to these images. Inserting a small space or a line between the images and ads is not allowed. Make sure that the ads and images are not arranged in a way that could easily mislead or confuse your visitors. More.Whenever in doubt, it is better to ask for adsense help from the learned staff of Google Adsense. They are very helpful!quickonlinetips.com
Labels: advertising, clicks, CPM, CTR, forums, income, website
Adsense - The text link advt with clout
Webmasters place advertisements on their site to (hopefully!) help their web site visitors find additional information and products that are relevant to their site’s theme and therefore what those visitors came to their website looking for. Of course, it also helps if those advertisements also make money for the webmaster!
Unfortunately, serving advertisements online isn't always easy. Many advertisement companies offering the service of placing ads on our sites have managed to turn the advertisement business into one big mess. Thousands of sites are bogged down with non-relevant pop-ups, pop-unders, pop-ins and banners.
What happens to our sites if these advertisements rarely hit their mark? No matter how many banners and pop-ups we show about herbal remedies to our visitors if we run a website about car parts they will not be interested and they will never click on those ads.
Not only that, but this kind of untargeted advertisement can even have a negative effect on our traffic. Who wants to go to a site that requires us to close pop-ups every minute or for every page we view?
In order to have advertisements that are interesting AND relevant to our visitors there is now a program called ‘Google AdSense'.
Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, text-based, un-obtrusive Google AdWords ads on our website's content pages and earn money.
Since the ads are actually related to what your users are looking for on your site, you'll have a way to both monetize and enhance your web page content. The program is free, and Google pays you for clicks on the AdWords advertisements on your site.
Google offers their AdSense program to just about all website owners. After signing up for the program with Google you receive code to enter on the pages of your site and Google will dynamically generate ads that are relevant to your own web site’s content.
Whenever a visitor clicks on one of the links in the AdSense ad on your site Google credits you with a percentage of money that was paid by the advertiser for that ad.AdSense also provides us with the option to be selective in which type of ads we want to display on our websites making it possible to send our visitors towards a certain type of products.
To make it possible for everyone to integrate AdSense into their sites the program offers a wide variety of settings that allow us to alter the ads appearance.The Google AdSense program is incredibly accurate.
By stepping beyond the boundaries of simple keyword matching it has become one of the most prominent tools to display accurate advertisements. A list of keywords is still used as the basis of triggering ads, but complex algorithms now ensure that ads that are not related to your site’s theme no longer show up.
An AdSense service can be set up within minutes from the comforts of your chair and by providing your website's visitors with a certain amount of directed ads you can generate for yourself anything from a small to a sizeable income through the use of AdSense.To sign up for Adsense just visit http://www.google.com/adsense(J. E. Johnson - SponsorDirectory.com)
Think like Adsense best tip
A conversation with my son Matt confirmed my suspicion. The Google AdSense ads I recently installed on this website are actually giving me an insight into what the Google search engine spider cherry-picks from of my web page content.
It's not hard to imagine: AdSense ads are context sensitive. They exist as scripts on the web page. In order to be context sensitive, the script must initiate an indexing when the page is opened and refreshed.
Is there any reason to think that the indexing process performed by Google AdSense would be different from the process used by Google the search engine? None I can think of. Both indexing processes need to do the same job: extract core meaning from a page and compare it to a database.
In AdSense, the database contains paid ads waiting for a relevancy match. In search, the database holds keywords. But the meaning extracted from the web page could easily be identical.
Therefore, one might get a peek into the Google indexing algorithm by reviewing a series of web pages which display AdSense ads, and studying the ad content.
Studying AdSense Relevancy on Poingo.com
I studied the 30 or so pages on Poingo.com and checked the AdSense ads on each page for relevancy to the page content. Results were quite interesting.
The site contains a number of pages which present the features of various software or service offerings. Verbiage on these pages tends to be sparse and oriented toward key concepts.
On these product presentation pages, AdSense did a great job of extracting meaning. For example, the page offering Poingo Email Printer, software which creates PDFs, was accompanied by AdSense ads which all pertained to PDF conversion. Text on the page was minimal, but the page title contained "create PDF", there were 3 keywords metatags containing "PDF", and the first paragraph contained "convert PDF" in bold.
From an indexing standpoint the page spoon-fed meaning to Google, and obviously there was a wellspring of PDF software advertisers for Google to find in its database. A match (or five matches to be exact) made in heaven! Similarly, pages offering FTP software and an Outlook add-in received highly relevant companion ads. Again, words on the page were sparse, but page title and paragraph text contained the obvious words FTP and Outlook respectively, and Google AdSense took the bait like a trout succumbing to Robert Redford.
The three pages mentioned above offered essentially single concept offerings. PDF. FTP. Outlook. No confusing multiple choices.
When analyzing the page which offers Lightning Navigator, hotkey shortcut software with multiple features, AdSense picked one feature, screen capture, to orient 3 of the 5 the companion ads.
Interestingly, screen capture is listed seventh on the list of product features. It follows six other features which were all keyword-optimized but ignored by AdSense.
From previous research, I recall that keywords pertaining to screen capture such as "print screen", "screen shot", and "screen grab" receive many more clicks per day than other features such as "automatically create email" and "internet shortcut".
Apparently in this example, AdSense was quickly able to select the key concept for which it had the most ads to apply, and then threw most of its ad eggs in this basket.
Interaction between page and AdSense now becomes more interesting. Inventory of relevant advertisers becomes a factor in selecting key concept. That makes sense. You can't post an ad if it's not in the queue.
The non-screen capture ads on the Lightning Navigator page are as follows:1 for shortcuts (highly relevant)1 for surveillance equipment (huh??)
I have no doubt that there is a reason the surveillance equipment ad appeared, but it was not visible to me in the text of my page, the ad itself, or the page to which the ad linked. Mysteries abound in the "second-guess-the-Google-algo" world.
If your eyes are not bleary yet, stick around. There is more to tell.Read the rest of this article on Poingo.com
It's not hard to imagine: AdSense ads are context sensitive. They exist as scripts on the web page. In order to be context sensitive, the script must initiate an indexing when the page is opened and refreshed.
Is there any reason to think that the indexing process performed by Google AdSense would be different from the process used by Google the search engine? None I can think of. Both indexing processes need to do the same job: extract core meaning from a page and compare it to a database.
In AdSense, the database contains paid ads waiting for a relevancy match. In search, the database holds keywords. But the meaning extracted from the web page could easily be identical.
Therefore, one might get a peek into the Google indexing algorithm by reviewing a series of web pages which display AdSense ads, and studying the ad content.
Studying AdSense Relevancy on Poingo.com
I studied the 30 or so pages on Poingo.com and checked the AdSense ads on each page for relevancy to the page content. Results were quite interesting.
The site contains a number of pages which present the features of various software or service offerings. Verbiage on these pages tends to be sparse and oriented toward key concepts.
On these product presentation pages, AdSense did a great job of extracting meaning. For example, the page offering Poingo Email Printer, software which creates PDFs, was accompanied by AdSense ads which all pertained to PDF conversion. Text on the page was minimal, but the page title contained "create PDF", there were 3 keywords metatags containing "PDF", and the first paragraph contained "convert PDF" in bold.
From an indexing standpoint the page spoon-fed meaning to Google, and obviously there was a wellspring of PDF software advertisers for Google to find in its database. A match (or five matches to be exact) made in heaven! Similarly, pages offering FTP software and an Outlook add-in received highly relevant companion ads. Again, words on the page were sparse, but page title and paragraph text contained the obvious words FTP and Outlook respectively, and Google AdSense took the bait like a trout succumbing to Robert Redford.
The three pages mentioned above offered essentially single concept offerings. PDF. FTP. Outlook. No confusing multiple choices.
When analyzing the page which offers Lightning Navigator, hotkey shortcut software with multiple features, AdSense picked one feature, screen capture, to orient 3 of the 5 the companion ads.
Interestingly, screen capture is listed seventh on the list of product features. It follows six other features which were all keyword-optimized but ignored by AdSense.
From previous research, I recall that keywords pertaining to screen capture such as "print screen", "screen shot", and "screen grab" receive many more clicks per day than other features such as "automatically create email" and "internet shortcut".
Apparently in this example, AdSense was quickly able to select the key concept for which it had the most ads to apply, and then threw most of its ad eggs in this basket.
Interaction between page and AdSense now becomes more interesting. Inventory of relevant advertisers becomes a factor in selecting key concept. That makes sense. You can't post an ad if it's not in the queue.
The non-screen capture ads on the Lightning Navigator page are as follows:1 for shortcuts (highly relevant)1 for surveillance equipment (huh??)
I have no doubt that there is a reason the surveillance equipment ad appeared, but it was not visible to me in the text of my page, the ad itself, or the page to which the ad linked. Mysteries abound in the "second-guess-the-Google-algo" world.
If your eyes are not bleary yet, stick around. There is more to tell.Read the rest of this article on Poingo.com
More Adsense Tips
Google Adsense is hot, hot, hot! I certainly hope you can feel the flames. They're there. Yesterday I wrote some tips to help you capitalize on this moneymaker that’s sweeping the internet. Although many trends on the internet come and go like snowflakes in Arizona sun, this one appears to have real staying power for people who do it the right way.
Today, I’m going to give you just a few more tips that escaped me yesterday.
1. Start right away. Don’t wait. You can put up a simple website on your passion, your hobby or your profession and begin to attract unique visitors to it. Monetize your site with Google Adsense and let the money roll in. You say you don’t know anything about building a website? Then get a blog, even a free one on MySpace.com. No excuses!
2.Become a student. Learn all you can about Adsense. When you set up your account, Google has tutorials for you, Q and A and the ability to contact them directly. When in doubt about anything, don’t just do it, find the answer or contact them directly. They are strict and could shut off your lovely income stream if you violate their rules.
3.Quantity of pages is important. The thinking here is that the more Goggle Adsense monetized pages you have, the more money you’ll make. There are two schools of website construction that go along with this. One says that you put up a whole bunch of garbage sites with thousands of pages and lots of links and little or no content. The other school says that you put up a few super high quality sites with a gazillion pages of highly relevant content. Personally I absolutely hate it when I click on a link and it takes me one of those garbage sites. I click out as fast as possible. It’s your decision.
4. Segment your sites for variety and to give yourself more money-making options. Not every page has to be an Adsense page. Some others can sell your own products, affiliate products or contain pure content to get more search engine traffic to your site.I hope this will inspire you to action. Nothing is greater than the first tip of this article…Just Do It! Nike was right. (Carolyn McClendon - blog.worldvillage.com)
Today, I’m going to give you just a few more tips that escaped me yesterday.
1. Start right away. Don’t wait. You can put up a simple website on your passion, your hobby or your profession and begin to attract unique visitors to it. Monetize your site with Google Adsense and let the money roll in. You say you don’t know anything about building a website? Then get a blog, even a free one on MySpace.com. No excuses!
2.Become a student. Learn all you can about Adsense. When you set up your account, Google has tutorials for you, Q and A and the ability to contact them directly. When in doubt about anything, don’t just do it, find the answer or contact them directly. They are strict and could shut off your lovely income stream if you violate their rules.
3.Quantity of pages is important. The thinking here is that the more Goggle Adsense monetized pages you have, the more money you’ll make. There are two schools of website construction that go along with this. One says that you put up a whole bunch of garbage sites with thousands of pages and lots of links and little or no content. The other school says that you put up a few super high quality sites with a gazillion pages of highly relevant content. Personally I absolutely hate it when I click on a link and it takes me one of those garbage sites. I click out as fast as possible. It’s your decision.
4. Segment your sites for variety and to give yourself more money-making options. Not every page has to be an Adsense page. Some others can sell your own products, affiliate products or contain pure content to get more search engine traffic to your site.I hope this will inspire you to action. Nothing is greater than the first tip of this article…Just Do It! Nike was right. (Carolyn McClendon - blog.worldvillage.com)
Adsense Tips and Tricks
With personal and commercial blogs, community websites, and social pages becoming the hot topic of the Internet in the last few years, many people have become more Internet-literate and are always looking for ways to make a few hundreds or even thousands from their websites. This is when Google Adsense comes into play. Google Adsense, unlike Affiliate Programs, is CPC (Pay-Per-Click) and the good thing about it, is you can still earn some bucks without making a sale.
As with any other things in this world, it takes time, effort and dedication before you could earn some decent amount from Google Adsense. And here are some of the tips and tricks to help you with your Google Adsense journey.
Layout
1. Blend your ads to your website layout
This could be considered as one the most important things which is often overlooked. Instead of using predefined colors provided by Google, try changing colors of your ads to match the website layout.
For example, if your website uses white background with green text, make sure you use the same colors for your ads.
2. Do not display a border
While you can’t get rid of the border around your ad, you can make it invisible by changing the border color to that of the background. Researches have shown that ads without a visible border generate much higher clicks than those with one.
3. Do not place your ads in normal spotsI
nternet users have become accustomed to the normal ad spots (eg: a Leaderboard above your header, a Skyscrapper outside the content) and hence, any ads placed in those normal spots will often be ignored.
4. Choose the right ad formats
There are a few ad formats which perform better than others. Some of the recommended ad formats are Wide Skyscrapper, Medium Rectangle and Horizontal Ads Links. However, these ad formats may not necessarily work for everyone, so choose the ones that work for you.
5. Good layout design
Although a good layout design does not necessarily increase your Adsense revenue, it is important for the first impression and also for the professionalism. Content5. "Content is the king"The fact that Google Adsense is contextual advertising implies that the ads being generated are often relevant to the website content. That simply means you will not get any relevant ads if the content does not focus on a certain topic or the content is not text based. For example, if your page does not have any copy/text but an image, it’s unlikely to get relevant ads.
6. Pick a high paying topic
It took me a while to find out that some keywords are being paid more than others. While Google does not tell you how much advertisers are paying for their keywords, it is pretty easy to guess. For example, ads about credit cards, home loans and insurance are being paid more than those ads about free blogging tool, yellow pages, etc. It is also recommended to pick a Niche topic and provide a narrow focus than to pick a general topic.
7. Update your website frequently
Updating your website frequently enables you to get more visitors checking out your website which increases your page impression and the probability of ad clicks.
8. Write quality content
Not everyone possesses a natural talent in writing, and I can say for sure that I don’t. However, if you offer something useful, interesting, and put your heart into writing, your readers will enjoy what you have to say. And they will be coming back for more.
Organization
9. A good organizer is the winnerWith Google Adsense, you can organize your ads and have a clear idea about their performance by using Channels. This way, if a particular ad is not performing well, you could always replace it with a difference one. There are quite a few things you could do with Channels and this is just one of them.
10. Monitor your statisticsChecking both your website and Adsense statistics enables you to get better ideas about your audiences. From your website statistics, you can find out which pages are being viewed the most, where most of your traffics come from, what the peak day of the week is, etc. Similarly, Adsense statistics will tell you which ad formats are being clicked the most, how many page impressions you receive, how much you are making each day/week/month, etc. You can then make improvements based on these figures to maximize the performance.
Traffics
11. Link Building
No matter how good your website is and how relevant your Adsense ads are, without a decent amount of traffics, you will only be making a small amount of revenue, if any. It is not easy to achieve a decent amount of traffics, but it is not impossible. Some of the most common ways to gain traffics to your website include Link exchange, Directory listing, participating in online communities and making use of social bookmaking systems.
12. Search Engine Optimization
Search Engine Optimization (SEO) is one of the most successful and recommended methods of gaining traffics to your website and it is more than just a buzz word. Optimizing your websites for search engines increases your website visibility and ranking, which in turn generates significant amounts of targeted and relevant traffics to your website. Combined, search sites reach more than 130 million Americans or approximately 85 percent of all Internet users each month, ranking Search/Navigation among the most popular categories on the Web. (Source: comScore Media Metrix)
Miscellaneous
13. A little maintenance goes a long wayMany people tend to overlook the maintenance part of the website. In this case, rather than sticking to the same ad formats, or the same positioning of the ads, try experiment with different formats and positioning. If they do not work, you could always revert the changes. But if they do, that’s a bonus for you.
14. Do not click on your own ads
Honesty is the best policy. Be honest with yourself, and do not try to increase your Adsense revenue by clicking on your own ads. Google is really strict when it comes to fraud clicking, and before you knew it, your account could be banned and you could be owing some money to the advertisers.
15. When in doubt, ask
If you have some questions in mind, or are unclear about certain stuffs, don’t hesitate to ask the Google Adsense Help Team. Before asking them, though, you could do them a favor by checking out their Frequently Asked Questions and Answers page. I hope you will find the above tips and tricks useful in improving your website to increase your Adsense revenue. While it is always good to earn some cash from your website, do not let it rule you or your website. And remember that no money is easy money and it takes a considerable amount of time, effort and dedication before one could see a marked improvement in his Adsense revenue.
(Ei Sabai Nyo - eisabainyo.net)